TY JOUR TI Market analysis of neuromarketing technologies and assessment of their role in improving the effectiveness of content perception KW neuromarketing KW neuromarketing technologies KW eye tracking KW research KW market KW presentation KW design JO Vestnik of Astrakhan State Technical University. Series: Economics AU Vinnik, A.. PY 2024 IS 2024 PB Astrakhan State Technical University