TY  JOUR
TI  Modified customer experience model: omnichannel approach and impact on financial results of organization activities
KW  business digitalization
KW  economic efficiency
KW  financial stability
KW  business digitalization
KW  business modeling
KW  customer interaction system
KW  omnichannel approach
KW  customer experience management
KW  algorithm of integrating digital business model
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Nigay, E..
AU  Lebedinskaya, Y..
AU  Koshevaya, E..
AU  Barausova, E..
PY  2022
IS  
PB  Astrakhan State Technical University