%0 Journal Article %T Developing methods of evaluating online data for internet business promotion %A Kurcheeva, G.. %A Titova, V.V. %K Internet promotion, marketing event, e-commerce, Yandex.Direct, Yandex.Metrica, Google Analytics, Google Ads, conversion, return on investment (ROI), transaction %J Vestnik of Astrakhan State Technical University. Series: Economics %D 2022 %N %P 7 %I Astrakhan State Technical University