TY JOUR TI Regional marketing as capitalization tool of territory resources KW regional marketing KW territory management KW market KW consumer KW brand KW region KW resources of the territory KW capitalization KW marketing strategy KW innovative development of economic systems JO Vestnik of Astrakhan State Technical University. Series: Economics AU Shendo, M.. AU Sviridova, E.. AU Gordienko, S.. PY 2021 IS PB Astrakhan State Technical University