TY  JOUR
TI  “A DNA MOLECULE” OF CONTINUING PROFESSIONAL EDUCATION SERVICES AS ELEMENT OF MARKETING STRATEGY OF IMAGE CREATING
KW  image
KW  DNA molecule
KW  marketing strategies
KW  institutions of additional professional education
KW  model of “DNA” of continuing educational services
KW  methodological approach
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Voziyanova, N..
AU  Chugunkina, I..
PY  2019
IS  
PB  Astrakhan State Technical University