TY JOUR TI “A DNA MOLECULE” OF CONTINUING PROFESSIONAL EDUCATION SERVICES AS ELEMENT OF MARKETING STRATEGY OF IMAGE CREATING KW image KW DNA molecule KW marketing strategies KW institutions of additional professional education KW model of “DNA” of continuing educational services KW methodological approach JO Vestnik of Astrakhan State Technical University. Series: Economics AU Voziyanova, N.. AU Chugunkina, I.. PY 2019 IS PB Astrakhan State Technical University