%0 Journal Article %T “A DNA MOLECULE” OF CONTINUING PROFESSIONAL EDUCATION SERVICES AS ELEMENT OF MARKETING STRATEGY OF IMAGE CREATING %A Voziyanova, N.. %A Chugunkina, I.. %K image, DNA molecule, marketing strategies, institutions of additional professional education, model of “DNA” of continuing educational services, methodological approach %J Vestnik of Astrakhan State Technical University. Series: Economics %D 2019 %N %P 9 %I Astrakhan State Technical University