TY JOUR TI ENTERPRISE COMPETITIVE POSITION MANAGEMENT ON THE BASIS OF BOOSTING CONFIDENCE TO BUSINESS KW unstable economy KW enterprise KW marketing communication field KW resource circle KW marketing and behavioral capital KW marketing mimicry KW business confidence KW competitive position KW business development KW model of competitive position management JO Vestnik of Astrakhan State Technical University. Series: Economics AU Khandamova, E.. AU Ivakh, A.. AU Fedin, S.. AU Shchepakin, M.. PY 2017 IS PB Astrakhan State Technical University