TY JOUR TI CREATION OF LOCAL BRAND AS A WAY TO INCREASE THE ECONOMIC POTENTIAL OF THE TERRITORY (BY THE EXAMPLE OF CHERDYN) KW local branding KW social and economic position of the region KW territorial marketing JO Vestnik of Astrakhan State Technical University. Series: Economics AU Andreeva, O.. AU Anferova, H.. PY 2014 IS 2014 PB Astrakhan State Technical University