TY  JOUR
TI  HIERARCHICAL ANALYSIS OF THE MARKETING SYSTEM AT AN ENTERPRISE IN TERMS OF INCREASING ITS INNOVATIVE ACTIVITY
KW  innovative activity
KW  strategic marketing
KW  operational marketing
KW  stages of the innovation process
KW  increase of innovation activity
KW  hierarchical analysis of marketing
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Suzdaleva, G.R.
PY  2014
IS  2014
PB  Astrakhan State Technical University