TY JOUR TI HIERARCHICAL ANALYSIS OF THE MARKETING SYSTEM AT AN ENTERPRISE IN TERMS OF INCREASING ITS INNOVATIVE ACTIVITY KW innovative activity KW strategic marketing KW operational marketing KW stages of the innovation process KW increase of innovation activity KW hierarchical analysis of marketing JO Vestnik of Astrakhan State Technical University. Series: Economics AU Suzdaleva, G.. PY 2014 IS 2014 PB Astrakhan State Technical University