%0 Journal Article %T HIERARCHICAL ANALYSIS OF THE MARKETING SYSTEM AT AN ENTERPRISE IN TERMS OF INCREASING ITS INNOVATIVE ACTIVITY %A Suzdaleva, G.. %K innovative activity, strategic marketing, operational marketing, stages of the innovation process, increase of innovation activity, hierarchical analysis of marketing %J Vestnik of Astrakhan State Technical University. Series: Economics %D 2014 %N 2014 %P 7 %I Astrakhan State Technical University