%0 Journal Article
%T THE CONCEPT OF ADAPTING MARKETING: CHARACTERISTICS, TERMS OF APPLICATION AND METHODICAL PATTERNS
%A Bozhko, L..
%K organizational changes, management of changes, marketing approach, adapting marketing
%J Vestnik of Astrakhan State Technical University. Series: Economics
%D 2014
%N 2014
%P 5
%I Astrakhan State Technical University