TY  JOUR
TI  Using the Markov attribution model in marketing management
KW  marketing attribution
KW  Markov model
KW  digital marketing
KW  multichannel customer journeys
KW  marketing budget allocation
KW  channel performance evaluation
KW  probabilistic modeling
KW  media mix
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Kudinov, P..
PY  2026
IS  2026
PB  Astrakhan State Technical University