%0 Journal Article
%T Using the Markov attribution model in marketing management
%A Kudinov, P..
%K marketing attribution, Markov model, digital marketing, multichannel customer journeys, marketing budget allocation, channel performance evaluation, probabilistic modeling, media mix
%J Vestnik of Astrakhan State Technical University. Series: Economics
%D 2026
%N 2026
%P 8
%I Astrakhan State Technical University