TY  JOUR
TI  Integration of marketing technologies into the enterprise management sys-tem: evolution of approaches and modern trends
KW  marketing technologies
KW  enterprise management system
KW  integration
KW  digitalization
KW  strategic management
KW  adaptability
KW  marketing ecosystems
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Sozarukova, A..
PY  2026
IS  2026
PB  Astrakhan State Technical University