TY  JOUR
TI  Strategic management of business processes using CRM: analysis of KPIs and the internal structure of C-Protect LLC
KW  CRM system
KW  digital transformation
KW  business processes
KW  automation
KW  customer relations
KW  operational efficiency
KW  IT infrastructure
KW  integration
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Kobozeva, E..
AU  Filippova, M.A.
PY  2026
IS  2026
PB  Astrakhan State Technical University