%0 Journal Article
%T The tasks of anthropomorphism in the context of the communicative function of advertising
%A Leonova, N..
%K marketing communications, anthropomorphism properties, emotional involvement, trust, product promotion, advertising, neuromarketing
%J Vestnik of Astrakhan State Technical University. Series: Economics
%D 2025
%N 2025
%P 8
%I Astrakhan State Technical University